Experience

2008 – present

Lifestyle Group | Puerto Plata, Dominican Republic (remote)
Senior Graphic Designer and Web Developer

Clients include:

• Lifestyle Holidays Vacation Club
• Lifestyle Holidays Hotels & Resorts
• Lifestyle Luxury Vacation Club – Dubai
• Lifestyle Luxury Vacation Club – Bahamas

Some of my countless responsibilities include being a creative direction manager, advertiser, editor, social media specialist, web designer, marketer, and media relations professional.  I am the primary source of communication in the corporation, improving the flow of information amongst staff and members.  I have spearheaded the creation of a factual and informative of 12 members-only websites and have also introduced our membership bases to a members-only app available to download in the Apple and Google play store. 

I am an idea generator, logistical expert, and creative to the maximum, that approaches each task with a positive attitude, successfully managing a fast-paced, deadline-driven environment.  Managing a full-time freelance design team consisting of six exceptionally creative and self-motivated graphic and web designers, web developers and programmers, copywriters and a proofreader I have successfully revolutionized our member’s materials.  From creating an interactive map of our sprawling properties paired with an easy to use key, to implementing technology in areas never ventured before, I continually think outside the box, captivating and informing employees and members alike.  Through the implementation of my online check-in and daily visit app for staff, productivity has skyrocketed, I have reduced staff turnover, and member satisfaction has been equally optimized.  I readily make myself available to the company, responding quickly – even on weekends, holidays, and vacations.  

I am at adept at developing cost-effective ways of promoting our company and services.  My responsibilities include: providing graphic and web design, copywriting, development, programming, domain and server management and consultation, print production for logos and business cards, pocket folders, brochures, books, billboards, on-property signage, floor plans, flyers, email blasts, pop-up promotions, fact sheets, resort maps, press releases, club documentation, all holiday and event promotions, interior design, exterior design, and various signage, as well as videos. 

I have created and implemented iPad functionality for in-room directories, maintain 28 company websites for internal staff functionality, as well member websites. I create custom solutions for their LiveChat™, design restaurant menus for 40 locations on property in print and QR codes, offer social media support, manage a database of members and email blast databases, complete concepts for beaches, restaurants, and other areas within the resort, marketing campaign consultation and ideas, management of FTP, dedicated web hosting server, and Dropbox™ systems to share large files, and oversee the maintenance of a photo library of over 180,000 images. 

Some specific programs I have developed are: 

• Online Member Newsletters in two languages (English and Spanish)
• Designed and implemented a “Happy or Not” program reaching over 2,000 guests/members in over 40 different locations in our resorts pivotal in garnering customer feedback. Coordinates the communications to our membership from countless departments ensuring over-saturation doesn’t occur.  
• Implemented a Black Friday Promotion that was a huge success resulting in 2,071 reservations made in a 3-day period in which the average is generally 65-95.
• Designed and actualized a Reservation & Deposit Form that is custom-made to each resort’s needs and integrates with the company’s respective EVO system thru API.

2005 – present

Graphic Solutions by Gigi, Inc. (remote)
Lake Mary, FL
President/Creative Director

I am an independent contractor and visual problem solver. I identify the specific problems and conceptualize ideas to solve them. My success is due to my diligent process and ability to gather and truly understand the input from my clients for their print, web, mobile, and multi-media efforts. The final results are superior solutions that convey the appropriate branding information, the design, and develop a strategy to produce it at an affordable cost. It attracts their customers and successfully represents my clients. I am committed to making sure that my ideas – create – results.

Some of my clients have included:

• AAA
• AANR
• Abbott Printing
• Avatar® Properties
• Carlos ‘n Charlie’s®
• Charmed Creative
• Direct Millwork & Furnishing, Inc.
• Evolutions Center for Disordered Eating
• Florida Golf Magazine
• Grangé Group, Inc.
• HighTech Public Relations
• Hilton™ Grand Vacations Club
• IceMail™
• Imagine Hair
• KaDe Hair Designers, Inc.
• Kellogg Marketing, LLC
• Lakeland Regional Health
• Lifestyle Holidays Vacation Club
• Lifestyle Holidays Hotels & Resorts
• Lifestyle Luxury Vacation Club – Dubai
• Lifestyle Luxury Vacation Club – Bahamas
• Luxury Leisure Properties Int’l
• Metz & Associates, Inc.
• Northern Leathers
• Planet Hollywood
• Port Canaveral Authority
• Procurement Specialists, Inc.
• Reinsurance Directions, Inc.
• Seminole County Public Schools
• Señor Frogs™
• Shank’s Smokehouse & BBQ
• Sheraton® Hotels and Resorts
• Smile Perfection
• Sol Solar
• Sol Meliá Vacation Club
• Southern Insurance Group, Inc.
• Times Square Café
• The Ancient Olive Gourmet
• The Bar Stool Store
• Valadez Consulting, LLC
• Walt Disney World® Dolphin
• Wily Foto
• Whiskey River Saloon & Sports Bar
• YES! Marketing

2016 – present

AANR (remote)
Orlando, FL
Graphic Designer

• Design a 40-page 4-color magazine monthly
• Prepare print production for web press
• Collaborate directly with editor and proofreaders throughout production.
• Circulation 75,000

2001 – 2005

• Managed creative staff of 12 graphic and web designers in a fast-paced, deadline-driven environment. Directed all phases of creative work for all client accounts from concept through completion on in-house press.
• Responsible for assisting and leading creative staff to maintain consistent quality and award- winning work, while keeping within the client’s budget
• Assisted and directed strategies for a variety of projects from logo designs to corporate branding.

1998 – 2001

• Responsible for developing creative solutions for print and web design work.
• Prepress preparation for jobs to print on sheetfed presses.

Software Industry Knowledge

Education

• 2012 – present
  iOS Apple Developer License
• 1995 – 1997
  The Art Institute of Ft. Lauderdale
• 1994 -1995
  The Art Institute of Pittsburgh
• 1988 – 1991
  California University of Pennsylvania

Awards

• Highest Achievement Award
  The Art Institute of Ft. Lauderdale, 1997
• Outstanding Academic Achievement Award
  The Art Institute of Ft. Lauderdale, 1997
• ADDY® Award – Times Square Café Menu, 2003
• Florida Print Award® – Award of Excellence
  SMVC Resort Collection Brochure, 2008
• Florida Print Award® – Judges Award
  SMVC 18-Month Calendar, 2008
• ARDA® Award – Food & Beverage Category
  1st Place – LHVC, 2010 and 2011
• ARDA® Award – Special Event Category
  Annual New Year’s Eve Party for Members and Guests, 2011
• ARDA® Award – Brochure More Than 8 Pages Category
  LHVC Brochure, 2011
• ARDA® Award – Interior Design Category
  LHVC Member Services Building, 2011
• ARDA® Award – Sales Center Category
  LHVC New Sales Center, 2011
• ARDA® Award – Signage Category
  LHVC Resort Property Signage, 2011

References